Tribeloo's Growth Story: accelerating a SaaS Scale-up
Tribeloo is a rapidly growing SaaS scale-up specializing in hot desk booking software. Their innovative platform makes it easier for businesses to manage their shared workspaces efficiently. Thanks to our multi-layered approach and constant A/B testing, we reached a milestone by multiplying the influx of monthly leads by 31.
Market Research, Go-to-market strategy, A/B-testing, Content Creation & Advertising
Multichannel & full-funnel marketing
About Tribeloo
Tribeloo is a rapidly growing SaaS scale-up specializing in hot desk booking software. Their innovative platform makes it easier for businesses to manage their shared workspaces efficiently. Despite their initial success, the company faced stagnation, prompting them to seek the help of our experienced growth hackers to reinvigorate its growth trajectory.
The Challenge
As growth stagnated, the company needed a fresh approach to re-energize its business because, consequently, the stagnation led to fewer new prospects contacting the sales department. Therefore, Tribeloo was searching for a partner to take them by hand to guide them toward extensive growth.
The Approach
To overcome the challenges faced by Tribeloo, we embarked on a systematic and tailored approach. We began by conducting a comprehensive company audit, identifying key pain points and areas for improvement. Based on our research, we provided Tribeloo with a personalized proposal.
This outlined a long-term collaboration strategy to tackle their challenges and enhance their growth. For this plan to succeed, we took a pragmatic approach. First, we took a few steps back to lay the foundation to start from there and validate our marketing activities.
We took a few steps back and created a comprehensive content marketing strategy with the corresponding content pillars. In that way, we were able to consistently share hyper-personalized content tailored to Tribeloo’s target audience.
The customized proposal contained the following items:
- We conduct small monthly reviews to optimize the SEO to adjust instead of one extensive research that no longer constitutes a benchmark over time.
- We ensured Tribeloo had a consistent and improved online presence on Instagram, Facebook & LinkedIn.
- We launched ads to improve the influx of new leads. We share these monthly insights & learnings via a dashboard in Google Data Studio.
- We implemented a content strategy by deciding on content pillars and taking care of content production (both written and visual content).
- We created lead magnets to market Tribeloo as a thought leader.
As in the Jefferson Wells case, we acted as a self-directed whole within the company to drive marketing forward.
The Result
Our marketing strategy for Tribeloo was designed with a multi-layered approach, where each component played a critical role in the overall success. Removing any single layer would compromise the effectiveness of the entire strategy, emphasizing the importance of a holistic marketing approach. Thanks to our constant A/B testing, we reached a milestone by multiplying the influx of monthly leads by 31.
In conclusion, the case of Tribeloo demonstrates the importance of strategic marketing activities for a SaaS scale-up. The company strengthened its growth by identifying key pain points, creating a customized plan, implementing a holistic marketing strategy, and securing a brighter future.
Don't take our word for it, take theirs!
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