For one of our recent clients, The Beacon in Antwerp, we automated a part of the customer journey and acquired more members for their community. Read about our deep dive in the world of artificial intelligence and IoT below!
Growth Hacking, Lead Generation, Marketing Automation
GDPR-proof automation of data collection and cold mailing
The Beacon is an independent, non-profit organisation founded by the City of Antwerp, the Port of Antwerp, Lantis, UAntwerpen, Agoria and Imec. They foster collaboration and support digital innovation between all members of its community. Her members are often specialised in artificial intelligence and in the Internet of Things. The core business of The Beacon is creating touchpoints between those members and provoking collaboration and innovation.
While providing more targeted brand awareness, The Beacon wanted us to identify potential new members for them and automate the process of data collection of these prospects. Furthermore, The Beacon also wanted to automate the first touchpoints with these organisations, while keeping their approach personal.
Our approach consisted of multiple phases:
The Beacon benefitted multiple results from this campaign:
Want to know more about how Brandsome Projects can make your company grow? Do not hesitate to contact us, we won’t bite.
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