So, let’s talk about growth hacking. We’ll start at the beginning: what is growth hacking? To put it simply, growth hacking is the data-driven process that is focused on the growth of your company. Data and insights about what will work best, is mostly acquired by experiments (A/B testing) and analysing customers’ needs and behaviour. Not to be anti-climactic, but that’s really all there is to say.
The harsh reality
Congratulations! Now you know what growth hacking is. But does that mean that you should believe anything those marketers are saying? (Spoiler alert: the short answer to that question is obviously yes. But please, do keep reading). Here’s the deal: you simply cannot deny that any company needs sales and growth to survive for longer periods of time. And with society changing faster and faster, you really need to keep up. Traditionally, accomplishing growth would mean having a big sales department with talented salesmen that can make hundreds of phone calls while being on the road. It’s not a bad strategy, but it is expensive as hell.
“Since you will get an efficient match made in heaven between sales and marketing, growth hacking is a cost-effective way to lure and catch potential clients. And above all: you’ll get to spend more time doing the things you love”
Debunking the myth
What does that mean for you? I’m glad you asked! Unless you’re planning on spending a lot of time on sales yourself, you’ll need a growth hacker. It’s as simple as that. Using numbers, data, analytics and a creative mind, a growth hacker can identify, lure and catch potential clients without having the constant need of cold calling. Furthermore, they also automate essential processes in the customer journey, like mailings. That way, you’ll have more time to spend on the things that made you start a business in the first place.
Let’s kill one myth once and for all: growth hacking is not going to replace your sales department. It’s going to support it. Even better, it’s going to align your marketing and sales department. And when those two are in peace with one another, efficiency will be through the roof. Ah, it will be heaven on earth. We promise you that.
So, what’s not to love? Growth hacking is a cost-effective way to acquire new leads, clients, data and insights. And the best news of all: Brandsome Projects is here to help you in any way we can. For you, that means that the most difficult task of understanding growth hackers and knowing where to find one is already done.
Want to know more about how Brandsome Projects can make your company grow? Do not hesitate to contact us, we won’t bite