Ah, did we trigger you to know even more about growth hacking? Great! We’re happy to tell you more about the topic. Did you know that these blogposts are perfect for when you don’t know what to talk about at a Christmas dinner? We’ve tested this numerous times and people are just baffled by your display of knowledge! They just keep staring at you, isn’t that nice? Best of all: it’s free!
Let’s get back to growth hacking. So, you want to know some more secrets? Or are you just curious about what biblical rules every growth hacker follows? We’re happy to spill the tea. Need a refresher about growth hacking? Read about it here. All done? Great! On the menu today: what a growth hacker should(n’t) do!
Do: trial and error
As you know, growth hacking uses experiments to look for innovative ways to drive more business. That contains an essential lesson for us all: we should always try new ideas. Whether it’s about new types of content or new colors on your website, you should always test your ideas and learn why something did (not) work. Needless to say, measuring and analytics are the only way to understand the results of your actions. Got more ideas that you want to test? That’s where A/B testing comes into play. With this experiment, we make multiple versions of a new idea and set up all data trackers to see what performs best. That’s only a brief explanation of more than 200 growth experiments that Brandsome Projects can test for your company.
Don’t: start experimenting randomly
We know this might give you flashbacks to a certain high school teacher, but please, do come prepared! Preparation is key to any successful experiment. The first step to any trial is to know what you want to test and why. Next, make sure your roadmap is ready to go and that you’ve defined things like value proposition and storytelling. Last but never least: never forget to choose and set up your analytics. Know which data you want to collect and how you will manage it. With us so far? Good! Let’s move on.
“A lot of content creators sometimes (willingly) do things like spamming to stand out. Such actions can cost them more than they might think. Sometimes, you can stand out by not trying to be seen by everyone. Growth hacking makes sure you get seen by the right target group. And most important of all: by following these simple tips, you’ll stay in the good graces of the algorithms. Win-win!”
Do: ask and listen
Learning about your (potential) clients doesn’t necessarily mean that you need to be a whiz kid in analytics. Sometimes interacting with followers can give you some valuable insights. What content do they want more? Is the new navigation on your website really that confusing? Invite feedback and make sure to do something with it. By the way, listening and participating in conversations with your customers is essential throughout the entire customer journey. That being said, having an analytics freak on your team will provide you with an enormous amount of information about your (future) clients. Oh, did you know we at Brandsome Projects are such analytics freaks? Not to make this an obvious sales pitch, just to make that clear.
Don’t: be annoying and spam
I think we can all agree spammers should get a one-way ticket to hell, where they should read every spam mail ever written for eternity. Logically, that rule applies to us all. Don’t push people to read or interact with your content. It’s annoying. The art of growth hacking is to validate the best ways to reach your target audience and offer them valuable content or proposals. Trust that interested people will always find their way to your content eventually. Oh, and you shouldn’t take our word for it, but algorithms don’t like spammers either. Better to use the right content on the right channels with appropriate tags. Also, increasing the overall reach of your content and finding your niche is a challenge but really important.
Want to know more about how Brandsome Projects can make your company grow? Do not hesitate to contact us, we won’t bite.